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Green Policy Statement - Sustainable/Toxic Free Unfortunately, the Amazon/CreateSpace POD printing is in no way a green process. What it is, is a cost effective way of producing proofs and review copies. I am actively seeking an alternative and will have it in place before serious promotions begin. Production, marketing, printing, packaging and distribution standards will be designed that match or exceed the “Green Press Initiative” standards. We will constantly seek: better, cleaner, more durable, cost effective, sustainable, toxic free, practices throughout the production chain. This includes: supporting innovative companies, cradle-to-cradle supply chain analysis, efficiency and cost/benefit comparisons. This is not just a philosophical decision. This book is designed for regular use by young children. Common sense and new regulations require high production standards. We hug trees and thank them for their service. Green Press Initiative http://www.greenpressinitiative.org/action/printers.htm Ethical Marketing While it is vitally important to achieve broad distribution of the program, compromising our values through unethical marketing to young children is not an option. The innocence of our target market, children ages 3 to 7, must be respected. Our objective is clear, Animal Exercise Fun is designed to promote a healthy lifestyle and respect for the natural world. Every child deserves this opportunity. Marketing directly to children is a multi-billion dollar industry. Young children are assailed with a variety of marketing techniques that promote unhealthy foods or valueless commercial products. We believe that marketing is an essential component to successful product distribution. As such, we will strive to ensure our Social Marketing plan utilizes appropriate techniques to respect children and encourage them to make healthy choices. see Marketing to Children Some Guidelines Ideal Paper Specs: 100% Post-Consumer Waste (PCW) Processed Chlorine Free (PCF) Uncoated Ancient Forest Friendly Forest Stewardship Council (FSC) Certified Manufactured by green-e certified renewable energy or by renewable energy sources (wind, geothermal, solar, etc.) Ink Specs: 100% vegetable based Aqueous coatings (for durability) Binding Specs: Saddle stitched to eliminate glue, plus it easily opens up flat. http://www.greenpressinitiative.org/action/printers.htmMarketing_Animal_Exercise_Fun_to_Children.htmlhttp://en.wikipedia.org/wiki/Post-consumer_wastehttp://www.re-nourish.com/sustain/index.php?title=chlorine&more=1&c=1&tb=1&pb=1http://www.fscus.org/standards_criteria/shapeimage_1_link_0shapeimage_1_link_1shapeimage_1_link_2shapeimage_1_link_3shapeimage_1_link_4

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